Why do consumers purchase fair trade products Discuss Essay

Why do consumers purchase unobjectionable business products Discuss - Essay ExampleThe traditional theories of consumer behaviour were strongly related to the rational aspect of consumers whereas in the present scenario the consumers buy more of justice, intangibility and conscience. The issue of ethical consumerism has gained its importance in the recent measure which clearly states that while making purchase decisions the factor of ethics is highly integrated by the consumers.The image of fair trade can be related to an organized social movement with a finis to help the producers located in developing countries to make the outflank practices of trading and even to encompass sustainability. The fair trade practices comprise of high environmental and social standards and even advocates a higher price payment to the exporters. It is a kind of trading partnership that is based majorly on transparency, respect and dialogues that secures more of equity in the practice of internati onal trade (Ransom, 2006, pp. 94-95). The major benefit of such fair trade is that it tries to establish the best conditions for trading and even secures rights for those marginalized workers or producers. These fair trade practices usually demands for the support of the consumers in order to frame awareness, campaign for changes, and even support the producers so as to eliminate the loopholes that are in conventional trading. in that respect are certain fair trade organizations such as FLO International, World Fair Trade organization, entanglement of European Worldshops, European Fair Trade Association that involves into various forms of ethical marketing programs and aims at change fair trade products mainly through supermarket channel so as to create a very impact through large volumes of product sales. The fair trade products provide the opportunity to the customers to shop quotidian and help to reduce the level of the poverty across the world and develop a bright forthco ming (White, Macdonnell and Ellard, 2012, pp. 103-118). The fair trade mark on the